The new facility will “factory install” a range of vehicle accessories on BMW Sports Activity Vehicles built near the Spartanburg plant.
– Installing at the factory before dealer delivery simplifies the accessory installation process and shortens delivery times, benefiting both dealers and customers.
Woodcliff Lake, NJ and Greer, SC – November 14, 2022…BMW of North America today announced the official opening of its new Vehicle Accessory Center in Jarir, which will enable the company to “factory-install a range of vehicle accessories” on BMW Sports Activity Vehicles built nearby at its Spartanburg plant prior to vehicle commissioning. . Hand it over to dealers. The new 60,000-square-foot facility represents an investment of approximately $25 million and creates approximately 60 new jobs.
The BMW Accessories Center will support all 350 BMW dealerships across the country with the installation of a full range of exterior and interior accessories including wheels, body parts, decals, M Performance parts, interior trim parts, floaters, roof accessories and more.
“This new auto accessories center embodies our commitment to providing the best premium customer experience in the industry,” said Sebastian Mackensen, President and CEO, BMW North America. “By having the accessories installed in the factory before they are delivered to the dealership, the vehicles actually arrive as requested by customers. This will provide more efficient operation and faster delivery times for our customers.”
The facility specifically supports the Spartanburg plant, which currently manufactures approximately 60% of BMW vehicles sold in the United States, including the best-selling BMW X3,
BMW X5 and BMW X7. The plant will begin production of the latest model of the BMW X, the first ever BMW XM, next December.