using Persuasion to write compelling Business Proposals and Presentation

In Week 3, we explored the impact that electronic communication has on the business environment.  In addition, we discussed best practices for creating, sending, and interrupting these messages.  In this unit, we will explore persuasive communication, both written and verbal.  Specifically, we will discuss how to develop appropriate proposals, persuasive speeches, and sales letters.  We will begin by discussing how language defines messages differently and later examine how our communication and language styles help shape our awareness and understanding of the information we are reading.  We will also study how miscommunication and misinterpretation can take place based on a variety of factors.  In unit 4 we will focus on the following concepts: